Description: Looking east towards the Wilford Street area. On the left side of the canal are buildings on Castle Boulevard. This shows Hollins' Viyella factory. William Hollins & Co Ltd began in 1784 at the Pleasley Vale, the factory there became the first establishment in the world to take in raw cloth material at one end of the factory and sent out the garment, ready for sale, at the other end. The company expanded in the area, producing garments with the Viyella, Clydella and Davella labels. The building seen here (rear view) replaced an old paper works and is believed to be one of the first factories built in the 'Art Deco' style. It is a listed building. They won large contracts from the government to provide cloth during the Second World War. William Hollins & Company still manufactures clothes under the Viyella brand. The Hucknall, Nottingham-based company is now a subsidiary of Coats Viyella. The building was refurbished in the late 20th century and is now offices for the Bass Leisure Company, Newcastle House.