Description: William Hollins & Co Ltd began in 1784 at the Pleasley Vale, the factory there became the first establishment in the world to take in raw cloth material at one end of the factory and sent out the garment, ready for sale, at the other end. The company expanded in the area, producing garments with the Viyella, Clydella and Davella labels. They won large contracts from the government to provide cloth during the Second World War. William Hollins & Company still manufactures clothes under the Viyella brand. The Hucknall, Nottingham-based company is a subsidiary of Coats Viyella.