Description:
J.Boot is listed at 38 in the Post Office Directory 1876, Boots second shop, before buying No 16.
Showing Jesse Boot's (later Lord Trent) shop; taken from 'Achievement; by Cecil Roberts'.
Boots Plc give this account of the early history of the now common stores:
Jesse's father, John Boot was born in Radcliffe-On-Trent in 1815 and his early life was spent as an agricultural labourer on local farms. It was a poor area and John Boot became involved in chapel affairs and local schemes to improve living conditions within his community. Herbal remedies were popular with the labouring poor, who could not afford the services of a physician. John Boot's mother had used herbs for healing and he may also have been familiar with remedies published in John Wesley's herbal Primitive Physic.
In 1849, with the assistance of his father-in-law and the support of the local Methodist community, John opened The British and American Botanic Establishment at 6 Goose Gate, hoping to provide physical comfort to the needy, as well as a reasonable living for his family. When Jesse Boot reached the age of 21 he became a partner in the business, which then began to trade under the name of M & J Boot, Herbalists.
He was determined to cut his prices and asked customers to pay cash rather than offering them credit.
Jesse Boot advertised extensively and began to sell an ever wider range of stock; 'over 2,000 articles' as one advert claimed.
In 1877 Jesse took sole control of the shop and with takings of £100 a week, he became one of the busiest shopkeepers and the largest dealer in patent medicines in Nottingham. The business needed more space.
In 1881 a property at 16-20 Goosegate fell vacant. With financial support from several local business contacts, Jesse Boot took on a lease, and converted the building into a new shop. It contained the retail and wholesale shops, workshops, stockrooms, offices and living accommodation.
In 1883 Jesse established the business as a private company, Boot and Company Limited, with himself as chairman and managing director.